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  HOT NEWS        ADATA Launches World’s Thinnest External Hard Drive

Company makes its mark with visually striking expansion of the DashDrive HDD lineup


Taipei, Taiwan - September 27, 2012 - ADATA™ Technology today announces the launch of the DashDrive™ Elite HE720 external hard drive, a USB 3.0 compatible device that is the thinnest of its kind on the market.

Sporting a brushed stainless steel surface, and with a record-breaking slim profile of only 8.9mm thickness, the HE720 demonstrates once again the company’s consistently strong ability to combine top performance with style. The brushed metal case with protective layer provides 9H scratch resistance, which prevents damage even after long-term use.

The drive features a bright blue LED indicator to indicate power and data transfer status, as well as the company’s popular “one-touch backup” feature, which automatically backs up and synchronizes data with one easy touch. The USB 3.0 interface offers transfer efficiency up to three times that of older USB 2.0 devices, but retains full backward compatibility with earlier versions.

Purchasers of ADATA's external storage devices are eligible for a free download of the latest Norton Internet Security 2012 anti-virus software (60 day trial version), and also enjoy three year warranty service, ensuring better mobility, security and convenience.

Since announcing the new product family in June, ADATA has moved quickly to release products that embody the speed and portability signified by the DashDrive name. The DashDrive Elite group is comprised of the most advanced products in terms of performance and design, and the HE720 is looking to be a strong addition to ADATA’s top tier external storage products. Initial launch capacity will be 500GB.

Availability

The DashDrive Elite HE720 will be available at Newegg.com, TigerDirect.com and Amazon.com at a MSRP of US$89.99. More information can be found on the company’s website at: www.adata-group.com/index.php

Product images can be downloaded at:
http://www.adata-group.com/index.php?action=bs_main&page=bs_content_product_pictures_detail&ProductID=195&flag=

About ADATA

ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, and a Top 20 global brand in Taiwan, provides complete memory solutions, including DRAM Modules, USB Flash Drives, memory cards, solid state drives and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata-group.com.

Files:
ADATA_HE720.jpg
ADATA_HE720_500GB.jpg
ADATA_HE720_front.jpg
ADATA_HE720_side.jpg
ADATA_HE720_Datasheet.pdf
ADATA_Product_Reviewer_s_Guide_HE720.pdf
ADATA_HE720_US.doc
ADATA_HE720_US.html

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